How to apply MSP principles to an international event? The case of the Eurovision Song Contest.
The Eurovision Song Contest, the international song competition among the member countries of the European Broadcasting Union, has reached its 64th edition.
The contest is one of the most notorious and long-lived TV music festival in the world: every year singers from all over Europe try to catch the audience attention through music and funny performances.
But how to manage such a complex event? Thanks to a set of best practices like MSP!
Eurovision Song Contest as a Programme of Projects
A competition that involves 41 countries and each of them has its own goals to achieve. In addition, there are also projects around hosting the event in Israel. All these factors made of the Eurovision Song Contest an effective example of programme management.
John Edmonds, PPM Portfolio Development Manager published a very interesting article on the topic (The Eurovision Song Contest – How to make it work using MSP – AXELOS). Edmonds tries to underpin the MSP principles at work which allowed and and are still allowing the Eurovision Song Contes to be a high-profile and successful event .
Applying MSP principles on Eurovision Song Contest
Edmonds writes that the use of three principles of MSP are able to contribute to the success of the Eurovision Song Contest.
The MSP principles taken into consideration are: Learning from Experience, Envisioning and Communicating, Designing and delivering a coherent capability. Let’s examine them one by one.
MSP’s principle: Learning from Experience
The Eurovision 2019 arrived at its 64th edition and Israel already hosted it twice in the past 20 years. So, the team had the opportunity to learn a lot during the years making all those lessons available for the current organizers: the ability to apply all those lessons in an effective way is foundamental for the success of thewhole event.
MSP’s principle: Envisioning and Communicating
Engagement is essential for Entertainment Business. Two ways in which we can encourage engagement on a large scale are:
- Be pragmatic: do not enable a ‘one size fits all’ approach.
- Work in an engaging way that involves the participation of as many stakeholders as possible.
MSP’s principle: Designing and delivering a coherent capability
Coherency and a well-designed show are essential for the overall vision of the event. For this reason, the main stage at Eurovision 2019 is being designed by the same team from the five previous years.
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