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SubscribeClimate change is an increasingly present topic and it has become an emergency particularly relevant to the younger generation. For this reason, the world of project management is changing and new development needs are arising both from below (e.g., professionals and organisations) and from above (organisations and institutions in the fields of both Project Management and climate protection).
On the one hand projects are about ‘achieving a goal and doing what is needed’. However, this view may be slightly limiting, and therefore we have to add that projects are not only made of operational and executive aspects. They also have a strategic and political-cultural impact.
Project management has two kind of roles:
With this distinction in mind, two types of projects can be identified:
To have a balanced organisation, we need both: the strategic direction of exploratory projects is aimed at learning and developing new skills and techniques, discovering and entering new markets while also initiating industrial change.
These projects allow people to learn new skills that, if efficient, result in BAU and can be integrated in the more operational parts of a company.
Practices are not only about the how and when of a project. They also have a strong impact on the why, what and who.
Are there any practices that we find in projects explicitly focused on climate change?
The European Commission for Climate Action, that is the European Union’s Directorate-General for Climate Action, has published some guidelines on the work of project managers in the field of climate action: Guidelines for Project Managers: Making vulnerable investments climate resilient.
These guidelines refer to long-term projects with a duration of more than 20 years and belonging to one of these two types:
In 1987, the UN World Commission on Environment and Development produced a report, known as the Brundtland Report, in which three pillars of sustainable development were theorised:
Environmental action is only one of the three fundamental pillars needed to achieve real and effective sustainability. The work of project managers must therefore be integrated with the concepts of sustainability. Naturally, starting with activities to overcome the climate emergency is a great first step, but one must not forget what the real end goal is, i.e. becoming 100% sustainable.
Specifically, what are the first steps a project manager must take to become an active participant in the fight against climate change?
Brand reputation is one of the main benefits that a company can improve with its commitment to sustainability: companies that promote sustainability and actively fight climate change are better perceived by potential customers.
This climate and environment focused approach has been found to be particularly appealing to the younger generation, who can become a company’s future loyal customers. Securing a strong brand reputation is certainly a winning strategy for any company that wants to establish itself on the international market, especially in today’s age where communication is extremely important.
If you want to learn more about this topic and are interested in how it is evolving, have a look at the following sources we have collected for you, including papers, reports and webinars: