Nowadays, technological advances are present in companies in one way or another, causing constant transformations. In recent years, artificial intelligence (AI) has become one of the protagonists of these advances in companies. Increasingly, although its implementation remains limited, companies are choosing to use these tools to streamline processes and differentiate themselves from their competitors.
Artificial intelligence is defined as the set of capabilities available to machines to perform all operations that are considered human intelligence. These characteristics imply that the tasks are carried out mechanically, which reduces costs and increases efficiency. However, while it is true that a human could also perform these operations automatically, artificial intelligence makes the difference. They are able to analyze and take advantage of other technological advances to learn new methods and thus increase their productivity.
Chatbots, which are characterized by progressive learning, are an example of this. In other words, the more information they have, the better they will be able to solve the problems presented to them.
Although artificial intelligence can be used in all areas of business, its most common uses are in customer service, production, and marketing. Artificial intelligence can also support Project Management, as it can predict how projects will evolve and help handling unforeseen events.
Advantages of artificial intelligence
Before knowing how to take advantage of artificial intelligence in your business, you need to know precisely what advantages it can bring you.
Time and cost savings
By expanding your knowledge through data mining, decision-making is simplified. In this way, the time that must be invested in each task is considerably reduced, in addition to investing fewer resources in it. This results in employees that can concentrate on other tasks, which improves their productivity.
Reduction in the number of errors
Artificial intelligence has the advantage of identifying past errors, as well as collecting external data. Thus analyze the information to avoid errors in the future or to exploit strengths and increase safety.
Better knowledge of your customers
Artificial intelligence within companies is most often used for customer service. Related to the previous benefit, the more they interact with human beings and especially with real customers, the more they learn.
This allows them to provide automated yet personalized responses. They thus serve to retain customers by investing as few resources as possible, because they are able to quickly identify their needs.
Improve your client’s image
One of the main advantages of these tools is that they can generate a large number of sales. Artificial intelligence allows you to differentiate yourself from your competitors, not only in the production process, but also in the case of customer service. Sometimes customers have a problem but it cannot be solved because it’s outside of business hours. In these cases, the artificial intelligence will always be available, which will earn you points with the client.
Tips for getting the most out of artificial intelligence
Keep in mind that it requires some initial investment and effort
Although they bring many benefits later on, artificial intelligence systems require an initial investment and work to set them up and match them with the corporate culture that we follow. This is obvious, but not everyone takes it into account, and this can sometimes lead to its implementation being a mistake rather than a benefit.
Think of it as a tool, not an employee
Normally, when we think of artificial intelligence, we tend to think that it is going to cut a lot of jobs and replace employees. Nothing could be further from the truth, but in the case of customer service, users perceive when they are talking to a machine and when they are talking to a person.
Although the answers are increasingly personalized, as we said before, it is not advisable to completely replace human contact with machines, but to use them as support and help.
See how other companies are using this technology
Companies are not alone in the business environment. Other organisations surround them and influence them. Therefore, studying what others do well and what they do poorly in the implementation of this technology can be very useful and help us in our learning.
Use additional tools
The benefits of using artificial intelligence in your business can be increased if you have the right complementary tools, think of a call center for example. Artificial intelligence can offer many advantages, although it is true that the key to taking advantage of it is to find the balance between it and human resources.
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